Building Better Financial Futures Together

We've been helping Australians transform their relationship with money since 2019. Our approach combines practical education with genuine support to create lasting change in how people manage their finances.

Our Story Started with Real Struggles

Back in 2019, our founder was drowning in credit card debt despite earning a decent salary. The wake-up call came when she realized she was spending $400 a month on takeaway coffee and meals without even noticing.

That moment sparked something bigger. After turning her own finances around, she started sharing what worked with friends and colleagues. The informal advice sessions grew into workshops, then into the comprehensive program we offer today.

We're not about quick fixes or miracle solutions. Instead, we focus on the small, sustainable changes that actually stick – because we've lived through the struggles ourselves.

Person reviewing financial documents and taking notes

What Drives Us Forward

Real Experience

We've been where you are. Every strategy we teach comes from our own journey through financial challenges and the lessons we learned along the way.

Practical Focus

No confusing jargon or theoretical concepts. We break down money management into simple, actionable steps that fit into your actual life.

Honest Support

Progress isn't always linear, and we get that. We celebrate small wins while helping you navigate the inevitable setbacks without judgment.

Freja Haraldsen

Financial Habits Specialist

Meet the Person Behind the Program

Freja started this journey after her own financial wake-up call in early 2019. What began as personal necessity became a passion for helping others avoid the same mistakes she made.

She spent two years testing different approaches with a small group of friends and colleagues before developing our current methodology. Her background in behavioral psychology helps her understand why traditional financial advice often fails – and what actually works instead.

When she's not running workshops or coaching sessions, you'll find her experimenting with new budgeting apps, reading behavioral economics research, or hiking around the ACT region with her two rescue dogs.

How We Help People Change

Our approach focuses on building sustainable habits rather than following strict rules. We've found that lasting change happens when people understand their money patterns and gradually shift them.

Interactive financial planning workshop session

One-on-one financial coaching conversation

Group discussion about budgeting strategies

Understand Your Patterns

We start by looking at your current spending habits without judgment. Most people are surprised by what they discover when they actually track where their money goes for a few weeks.

Identify What Matters

Instead of cutting everything, we help you figure out what spending truly adds value to your life. This makes it easier to reduce expenses that don't align with your priorities.

Build New Systems

We create simple, automated systems that make good financial choices easier. The goal is to set things up so that saving and investing happen without constant willpower.

Maintain Momentum

Change takes time, so we provide ongoing support as you adjust to new habits. Regular check-ins help you stay on track and adapt your approach as life changes.

Financial goal tracking and progress review